Web Development Blog

8 Critical Design Factors that Impact Website Sales

The wrong design can make or break your website. In fact, 48% of people said that a website’s design is the #1 factor in determining the credibility of a business. Research shows that having a bad website can impact your bottom line. So with design so important, in this article I’m going to go over 8 critical design factors that impact website sales.

  1. Color. Having the right colors can make a big impact but also using color psychology can give your sales a boost. Using colors like red or other strong contracting colors for your buttons or links you want people to click most, such as your “buy now” or “contact us” button have been shown to increase clicks on those buttons.
  2. Eye trail. Eye trail is when you design something to lead a person’s eye towards looking somewhere. On a website you want to lead a person’s eye towards your office and “buy now” or contact info so they call you. There are a number of ways to do this with color and photos. A good designer can make your eye move toward those critical parts of your website.
  3. Attractive content and design. 38% of people said they would stop engaging with the website that has an unattractive design or content. So as you can see having an attractive design is key. If you need help with this or are looking to freshen up your design contact our Tampa web design company.
  4. Good copy/text. I’m sure we can all agree with good sales copy your website will be better at selling. Make sure your headlines are your best are spot on. With good headlines you’ll get your visitors engaged to read the rest of your content and eventually make a sale.
  5. Contact info is easy to find. 44% of people said they’ll leave a website if they can’t easily find contact info or a phone number on a website. So this is critical and I’d suggest adding it to the top and bottom of every web page since that’s were people look most for this information.
  6. Add videos. In a recent study 73% of people said videos help persuade them to buy a product or a service. Your videos don’t have the be professional done either. It’s been shown that people will sometimes trust less professionally done videos more than professional ones. And that’s just because it seems more authentic. So that means shooting some videos with your phone could really help your sales.
  7. Mobile friendly. In this day and time, it’s absolutely critical that your design is mobile friendly – meaning that it looks good on mobile. Because, people are 5 times more likely to leave your website if it’s not optimized for mobile. And 53% of people said they are less likely to engage with a company if they had a bad experience with their website on mobile.
  8. Speed of your website. People don’t like slow websites. In fact, if your website doesn’t load in under 3 seconds people are very likely to leave. Which means no sales. And to make matters worse, most of them won’t return. 88% of people won’t return to a website if they had a bad experience.

Want to get more leads?… Get a free evaluation to see which of the points is best for your company.

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