Keeping your website fresh has a number of benefits. For one, it gives your company credibility to your prospects and clients. On top of that, it will help boost your website in search engines and help you attract more traffic, leads, and sales. In fact, companies that blog or keep their website fresh in other ways, see 67% more leads per month than those that don’t. So that’s why in this article I’m going to go over 5 simple ways to keep your website fresh.
- Write blog posts. Most websites are already set up to allow you to start writing blog posts or at least wouldn’t take much to get it there. And once you write about 21 to 54 blog posts, you can expect your website traffic to increase by 30%. On top of that it has the added benefit of usually helping your search engine rankings. To apply this simple strategy, you should work out a schedule of when to post. I suggest doing at least 2 times a week. Or if you’re feeling adventurous, you can post 4-7 times a week. With our Tampa web site design company, we’ve seen some increased traffic and search rankings from posting daily.
- Add blog posts to your homepage. One easy way to keep your home page fresh is to add a section on your homepage where you feature your latest blog posts. Have your latest blog posts automatically added to this section of your site with a small excerpt or just the title of the blog post. This can be a great way to keep your homepage fresh and something new for people to see every time they come to your site. You can also do this on other key pages of your website.
- Add your social media posts to your site. Similar to adding your blog posts to your homepage, you can add a section for social media. This section can automatically update every time you post to your social media accounts such as Facebook, Twitter, and Instagram. You would be surprised at how many of your website visitors don’t know what’s happening on your social media pages, so this is a great way to keep things fresh on your website plus draw them in to support your brand on other platforms. Again, you can also add this section to other key pages of your website.
- Create an articles library and add one article a week. For this stagey, set up a section on your website for articles. And this doesn’t have to be articles you write from scratch, it can merely be your option of review of industry articles or reports. This is a great way to show your experience and keep your website content fresh. I recommend adding at least an article a week.
- Add a support section to your site. This is a great trick to add fresh content to your website. Set up a support section where you post answers to question your clients asked you. So as you get questions from clients copy and paste their question and your response into your support section. Eventually, when you get enough content here, you can split this support section up into subsections for specific topic types.
- Periodically review and update your web page content. This is just good to do in general. You should review and update you website’s content quarterly. Think about it… Your business doesn’t stay the same all the time, so why shouldn’t your website reflect that.
- Add testimonials to your site. Another simple way to keep things fresh on your website is to add new testimonials to your site as you get them. You can do this a number of ways. You can simply add them manually or use an automated plugin to populate new testimonials you get on review sites, such as Google, Yelp, etc.
If you need help on implementing any of these above steps, or want a custom plan, use the link below for a free evaluation, and we’ll contact you to go over everything.